Last but not least, one very important part of the hospitality industry is the service. Finland is not considered to offer high-quality service in general. It has improved a lot in the last few years since we have realised the importance of it. If we compare our selves with for example South-Europe and their service culture, we are way behind. But we can only learn from those who are better than us and therefore we need to put more effort into launching a culture of good and friendly service in all levels. In hotels and restaurants, no matter what type or price range they are. Good service can many times compensate a bad product.
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